[coldtea]

In what way?

  It's googlable.

  It's unique.

  It describes exactly what it does.

  And if follows a huge tradition of x2y tools (pdf2text,      etc etc).

[billpg]

If I had to guess, maybe it looks a bit like the word "fapping"?

[thatthatis]

It is far enough away to be a rorschach test