[VLM]

"It's madness."

Its just conformity. Try to change the topic to religion, anything other than vanilla Evangelical Protestant Christian, and see how much they like it. Or, "I don't like large pickup trucks/SUVs".

(edited to add, tell them their prices are too high, if you want to tweak them back. I'm not a vegan but our family has a relationship with an organic farmer who provides us with almost all the meat we eat (other than fish), so in the very rare event I get questioned at the market my trollish side often comes out and its sometimes pretty funny)

[zacinbusiness]

Religion is another hot topic. My wife may need (minor) brain surgery (minor as far as brain surgery goes) and her family believes they can pray it away instead. It's a whole thing here.