[rbanffy]

The whole point is to make ASP.NET vNext attractive to those cats. It means to be attractive next to all the other choices of cat food available to them outside Microsoft's house.

ASP.NET and C# may be incredibly amazing, best-thing-since-sliced-bread, when compared to what exists for Windows developers, but, for most developers who live outside the Microsoft ecosystem, it deserves no more than a "meh". There are tons of languages in the C# space, and even more tons of modern web frameworks to choose from. Why would anyone pick ASP.NET when they have so many other toys?