[cwyers]

The paradox of paywalls is that content you have to pay for is less valuable than content you get for free. The ability to link to and from a page is a tremendous value-add in the web; a paywall breaks the chain of links. If an article is behind a paywall, I can read it, but I can't Tweet it to all my followers and expect they can read it, I can't link to it from my blog and expect all my readers to get the context... sharing is a fundamental feature for the web and paywalls break it.

There IS a case where paywalls work and work well -- if some of the value in the information is information asymmetry. This is why the Wall Street Journal works better behind a paywall than the New York Times does -- the audience for the WSJ is a bunch of people who deal in investing, where the value sometimes isn't in merely being informed but being more informed than the others.