[amirmc]

No, there's no need for a new term. From what I've read 'full-stack' in this context is not much different to 'vertically-integrated'. The way it's being used, it's about as useful as 'ninja' or 'rock star' in job ads.

[jimmaswell]

Doesn't full stack just mean decent ability all the way from assembly or C, to web dev or phone apps, pretty much