It's funny how people are scared about Google this and Google that, yet are okay with credit bureaus and credit card companies selling one's information to third parties. Very funny, I say.
I am not OK with credit card bureaus in any sense of the word. I hate their guts and I think their shitty technology has royally screwed me. And selling my information is certainly not OK. I use Google a lot, I just know that depending on one organization to fulfill one or more services often leads to shitty service or a very serious power imbalance. For example if your search results change their is nothing you can do because Google owns search so they don't even have to bother explaining it to you. Generally it feels like The Google is the most wonderful magical benevolent dictator ever. Still a dictator.