[teacup50]

In this case, the decision is arrogantly wrong because it's predicated on an over-inflated sense of Firefox's position relative to the entire platform and ecosystem of consistent applications, and this position is based on self-interest, putting branding interests and their designer's ego ahead of the interests of their customers.

[calinet6]

Design exists. It is not egotistical by nature. It's not going away. Get used to it.

[teacup50]

Design that doesn't put the user first is egotistical by nature.

There's nothing to get used to; design isn't new on Apple's platforms. If anything, Apple has driven software design more than any other platform or company.

Apple's customers value -- and paid for -- a consistent ecosystem, on which Apple defines design guidelines and HIG requirements. Apple developers and designers work together to maintain a consistent ecosystem and the resulting mutual benefit.

Get used to it.