[themartorana]

I read those studies - that in the face of evidence, people cling to their disproven beliefs even more [0]. It has been coined "The Backfire Effect" [1] They were the scariest and most fascinating I've read in a long while.

[0] http://www.scientificamerican.com/article/antivaccination-pa...

[1] (PDF) http://web.archive.org/web/20110511211719/http://www-persona...