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by rwmj
4403 days ago
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When we ran the AdWords account for [major UK travel agency that you will have heard of] we never used templates. We created 50000+ keywords and thousands of associated adverts -- with a mix of hand-written keywords/ads and custom code to generate them. And we tuned the results frequently, which often involving writing more code. (In OCaml, no less!) If you don't take shortcuts, you get better results. |
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