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by kyleconrad 4413 days ago
Clients drive design 99.9% of the time.

Clients like it because they think the cool kids are doing it.

Clients also like gimmicky scroll effects and parallax.

2 comments

> Clients drive design 99.9% of the time.

How does that happen?

Because they're the ones hiring agencies, deciding mood and content based on presented ideas, and then approving and revising design throughout the process.
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