[ceejayoz]

I'd prefer "Target", "The Patio Store", and "Summer Furniture", personally.

[lukevdp]

If every company used their name for the ad title, the ad for a company called "Cheap Lawn Chairs" would massively outperform the rest.

The domain name section of the ad shows who the company is.

[ceejayoz]

The domain name section of the ad is probably some fly-by-night "cheaplawnchairs.info" domain. I'd still pick Target, as it's a reputable company I can probably go visit in person to take a look if I like.