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by d23 4404 days ago
On a sidenote, did anyone else notice the popup that only appears once you're going to close the page? I've tried to re-create it, but it actually appears to be pretty intelligent. I was initially annoyed, since that's the standard reaction, but then I realized it didn't block my reading of the article at all, since I was attempting to leave anyway. Kind of cool.
1 comments

I saw those for the first time yesterday. Apparently some asshat has a patent on displaying an interstitial when the mouse moves above a certain x coordinate dressed up as "measuring exit intent"
This one hurts my head.

They have a patent on moving the mouse cursor towards the address bar?!.

In this case it was BounceExchange, but others like Exit Monitor & Picreel do the same thing. Its popular on e-commerce sites where you have a funnel for converting vistors to paid customers.
Yep, that's them. Bounce exchange is the one that has the garbage patent.