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by mcherm
4406 days ago
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That is why the solution to discoverability is to use DIFFERENT channels. Steam, PCGamer, and RockPaperShotgun will all review the same 10% -- that's certainly true. The once-a-month conversation with your friends about what video games they recommend is also going to contain only 2 or 3 suggestions. But what about the conversation about the finale of Dancing with the Stars? Perhaps your dancing-themed game aimed at the general market can get mentioned there. And so on and so forth... the traditional market for video games is limited, but the market for entertainment is much larger. |
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