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by euskode
4405 days ago
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Look at the most advanced markets suffering from this problem: GCC countries. Most of their residents have the very latest devices, are at least as tech-savvy as your average Western consumer, and have disposable income. We conducted hundreds of different experiments, and most of them led to the same conclusion: pain by itself is not enough. These are people that have suffered from the issue extensively (including myself for many years), yet are unwilling to engage in a significant behavioral change. Investors feel exactly the same way, and I am talking about the very best with partners who were raised in some of these countries. I am not saying that we tried everything, but I think we were extremely exhaustive, often employing city-specific growth/incentive tactics akin to those used by many successful companies in these regions. It's a super simple problem to solve. There are hundreds of solutions out there. The people, thus far, have wanted none. I think I know why, and I am keen to share our findings, ultimately, though, there really is no better way to convince yourself than to find out directly, by getting your hands dirty. |
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