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by normloman
4405 days ago
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The click through rate on QR codes is terrible. The two biggest mobile OSes don't have a qr reader installed, ordinary people don't know to download the reader and decode them, and even people with QR readers don't bother to open the app when they can just type the address. Besides, most QR codes just point to a bit.ly URL anyway (It's a cheap way to track QR usage separately from direct traffic). |
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