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by mariehaynes 4411 days ago
I feel like a few people are missing the point as to why MetaFilter dropped in their rankings. It was likely not a manual penalty but rather a change in regards to the Panda algorithm. According to this article (https://medium.com/technology-musings/941d15ec96f0) the drop happened in November of 2012. It doesn't say which date, but November 5 and November 21 were both days that Google refreshed the Panda algorithm.

Panda was created to filter down poor content and filter up good content. Sometimes it gets it wrong, but generally if a site is being filtered down it's because there are too many pages of the site in the index that are apparently not helpful to users.

I do think that the design has a lot to do with MetaFilter's demise. I have landed on this site, and, not knowing what I know now after reading articles about the quality information that is on MetaFilter, I have immediately clicked away because it looked like a spammy page. If enough users do this then this shows Google that users don't want to engage with this site.

I haven't had a deep look into the technical structure of the site but there's a good possibility that with a redesign and a review of their architecture, the site could see a return to normal levels with the next Panda refresh.

1 comments

Looks like it was November 17th according to this: http://searchengineland.com/metafilter-penalized-google-1921...

Any additional insight based on that date?

Full disclosure: MetaFilter member reading about this stuff everywhere with interest who joined here to comment. HN seems right up my alley with the simple design though I'm not sure if I'm ever going to be a threaded comments kind of guy.