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by danielweber 4406 days ago
When ramping up production, you would start with markets that are small, price-insensitive, and performance-sensitive. If it costs 10x as much as a normal battery but performs 5% better, that could be a value proposition that captures them the entire satellite market, letting them expand production into cars and consumer goods.

(I know squat about the satellite battery market; this is generic market wisdom.)