[davej]

That's the thing, they are never going to out-do GoPro when it comes to marketing. They should just focus on making a technically superior product at a similar or lower price point. There are enough discerning customers out there to make it viable.

Instead, Contour is focusing on a new marketing strategy: http://www.photographybay.com/2014/01/09/contour-is-back-in-...

[calinet6]

Product is important, but marketing is important too; never underestimate it.