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by joshkaufman
4412 days ago
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Patrick's advice about taking dates off is spot-on for optimizing conversion rates on key pages. I've taken dates off of my most important evergreen resources. There's sometimes a happy medium - you can deemphasize the date with CSS or by putting it at the bottom of the post. Here's an example of a blog-style post on my site:
http://joshkaufman.net/malinvestment/ People who want to find the date can find the date. People who aren't looking for it aren't likely to see it. |
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Such as if you wrote a post in May 2012, then in May 2014 adding a quick intro saying "Updated May 2014: I've added x, xy, and xyz, but this post is still relevant today." or something of the like?