[hswoo2]

I don't think the point is whether Soylent will replace food entirely (even though the creator thinks so) or it will 'undermine and erode the food traditions of developing cultures'. Rather to me it seems to be the commodification of (absolute) nutrition which has never been done before. Much like the japanese who have commodified sex and relationships (see cuddle cafes, boyfriends for hire), people can now pay just for complete nutrition without having to buy food, and would do so if the cost saving to them is more valuable to them than the enjoyment derived from the meal.

Obviously this is circumstantial but I can see it being a hit for entrepreneurs or the generic yuppie who has no time for a long lunch/needs to save for that mortgage.

[JetSpiegel]

Oh yeah, the Japanese invented prostitution.

Aren't they are weird?