Is "Based in Switzerland" relevant in this case? I know their government is historically neutral in major wars. Are they also a good place to base security-minded companies?
And whose banks are currently releasing the names of tax evaders to every country that wants to know... Not saying that's in any way unjust but it does hurt Switzerland's reputation for being that anonymous safe haven.
Switzerland is currently in a state of flux. They are adopting to "international" laws at astonishing speeds. A safe heaven for data privacy? Think twice: