[tjic]

Is it just me, or is this article borderline incomprehensible?

Pull quotes dropped right into the text flow, relating to nothing, and unclear in their import. Check.

Graphic design pushing text to the margins? Check.

7 different colors of text on the page? Check.

Sentences that lead in one direction but never deliver ("small e-commerce boutiques have no perceived incentives to share what they make")? Check.

Redundency? Check.

Hard to interpret figures (18.3% for indirect networks? 18.3% of what? Profits? Conversion rate? Traffic?)? Check.

[tsestrich]

I'm gonna have to agree that the format of the article had me jumping around and genuinely trying hard to figure out where to even start reading.

I like the message though, since it does show how so many things can help market a product online.

[lsternlicht]

Thanks for the feedback. I agree with many of your points. The 18.3% was the click through rate from the article.