[ritchiea]

I wouldn't be surprised if you hadn't seen any of the output yet, as it's rather new, but Buzzfeed started expanding their operations past lists of gifs sometime last year. Going as far as hiring an investigative team in late 2013 and getting some industry names (e.g. Pulitzer winner Mark Schoofs) to join by using the money from an enormous venture round offer higher salaries than many of their competitors.

It was a shock to me when I heard this as well. But I've seen some of the work at Buzzfeed lately and they're even publishing strong cultural essays like this one: http://www.buzzfeed.com/syreetamcfadden/teaching-the-camera-...