[SoftwareMaven]

This is a classic innovator's dilemma. The competitor won't compete evenly with Adobe, they will start with an under served market. Adobe will scoff at them even being a threat. Sure, Adobe could stop being pricks any time, but that won't maximize profits, so they won't. Eventually, the competitor's product will become good enough, and the stampede away from Adobe will begin.

And it may not be one company. It may be one for image editing, one for illustration, one for graphic design, and so on. There are really good tools out there today, but "everybody uses Adobe" so everybody uses adobe. Every one of these events (especially when Adobe costs your company money but refuses to provide any kind of remuneration) is one step closer to people saying "I'm going to learn something else".

[nova]

> Eventually, the competitor's product will become good enough, and the stampede away from Adobe will begin.

To prevent that is what patents are for.