[dublinben]

>Are you suggesting having the ads actually baked into the video stream?

Networks already do this on their broadcasts. Why couldn't they do it on free downloads as well? How many people are going to actively avoid the high quality, well-seeded, official download just because it has a few lower third ads?

[thenomad]

The problem is that networks ALSO include interstitial ads.

From practical experience as an advertising buyer, I'd expect the CPM for those ads to be considerably higher than for the in-stream ads. Indeed, you'll see that most of the in-stream ads shown on network broadcasts are internal for other network shows, rather than being sold, strongly implying that the potential revenue is massively less.

As a result, just giving away free downloads with baked-in lower third ads would likely reduce the revenue from the shows being downloaded by a factor of 10 or more. That's gonna be a problem.

(Don't get me wrong - I'm not a fan of DRM at all and would love to find an equitable distribution solution to this problem. But as a professional in both the media and advertising industries, this sort of revenue generation is something I struggle with myself, and I know it's a non-trivial problem to solve.)

[anigbrowl]

The existence of TiVo suggests that the answer is 'lots of people.' And 'a few' lower third ads? In the US, an hour of prime time usually means 15 minutes' worth of advertising. DRM is a heck of lot less distracting when I'm trying give my attention to a program.

[dublinben]

DRM is pretty distracting when it prevents you from watching the show at all though.

[anigbrowl]

Oh bullshit. That's like saying capitalism is preventing me from enjoying my Ferrari because I don't have enough money to buy one. Why do you start from a false premise of being entitled to watch anything you feel like at the price of your choice? Just because the marginal cost of copying is low does not create an entitlement on your part, nor does it reflect the fact that the fixed costs of production are often terribly high and have to be recouped by selling a large number of copies.

Of course, a Ferrari is a physical thing. But every Ferrar sitting in a showroom is one that nobody has been willing to pay for yet. Does that mean you should be able to take it for a ride when the dealership closes at night as long as you have it back there by opening time the following day (ignoring depreciation)?

[Zak]

Most of the things DRM is used to prevent would otherwise be classed as fair use.

Copyright law was, until quite recently about granting a monopoly on the large-scale or commercial use of a work. At-home copying for personal use was generally legal - even explicitly protected by law in some cases[0]. Same with multiplexing video on different screens, creating backups and skipping commercials.

DRM and legal provisions forbidding its circumvention change the rules quite a bit, stripping away significant rights from consumers. Losing rights one once had might well be grounds for a feeling of entitlement.

[0] https://en.wikipedia.org/wiki/Audio_Home_Recording_Act#Exemp...

[anigbrowl]

That's a far cry from claiming you can't watch the show at all, which was what I responded to. As for watching on different devices, I can't say I've found this to be much of an actual problem in practice, and consider the claims about significant loss of rights to be wildly overblown.