[jasontsui]

Hm, I've always assumed that Kickstarter funds should be exactly what they're called - kickstart funds that allow you to bring a project/product to market. In more recent times, it seems that the majority use of Kickstarter has skewed towards a preorder style in which the creator of the project is basically already selling the product and looking to make a profit on that first run. It is much harder to bring the project to market AND deliver it with the same funds, as opposed to spending most of it towards the former and sending out t-shirts for the support. Of course, way less people would back projects if they only got t-shirts. Thus, the current state of Kickstarter, where creators promise a lot from the beginning just so they can be successfully funded.

I'm not implying that this was a bad shift, just that if you plan to use Kickstarter rewards in a preorder style, its much more important to get the numbers pinned down so the project doesnt fail altogether.