[themoonbus]

Why should you force business to operate in a certain way? Because, weirdly enough, the profit motive isn't always sufficient to make sure that business operate for the benefit of consumers, or more broadly, society.

Antitrust laws, environmental laws etc. all force businesses to "operate in a certain way". You can argue for more or less regulation, but I think you'd be hard pressed to find anyone to argue for no regulation.

Also, the issue is many people don't have a choice between ISPs, or if they do, it's between two major ISPs. If a Time Warner / Comcast juggernaut implements a fast lane, do you think that Verizon or whoever else won't?