[shmerl]

> Netflix/amazon/hulu as they grow their own original content could get to a point where they can disrupt distribution (more than they already have). But all of them already have a culture of drm so it's not clear that they would follow a similar stance as gog given the chance.

Yes, I was thinking about that. Netflix sounded apologetic in their W3C discussions, blaming the need for DRM on the publishers. Let them prove that with actions - when we'll see DRM free content that Netflix owns, it would mean that they themselves don't want it. So far I see no indication of any movement in that direction, so their arguments don't sound sincere.