[andyakb]

I agree that your free trial was at the very least much too long, and that the money back guarantee makes a lot of sense for a bootstrapped SaaS company [Jason from WPEngine strongly recommends this as well]; however, I would interpret some of your data a bit differently.

50% of your signups never uploaded a podcast, but once they did, 80% uploaded more than one. Your takeaway from this should be that you absolutely need to do everything you can to onboard the user and get them to upload their first podcast because once they do, they are much more likely to continue using the service. I am guessing that now that you have a money back guarantee your average customer will be more motivated than before, but you still need to work to build processes that help users get started and continue using the service, otherwise your churn is going to be horrible.