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by nkozyra 4425 days ago
I think the big caveat here is that the space you're in makes it particularly dangerous to offer a free trial.

In other words, there are spaces where those costs are far more negligible, such that you could certainly afford 500+ abandoned free trials to convert 1 paid customer.
1 comments
gk1 4425 days ago
In other words, you need to understand your acquisition costs and your conversion funnel. Then you can decide what form of a trial--if any--makes sense for you.
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nkozyra 4425 days ago
Right, and maybe that's tough to do from the onset, but as you learn those lessons you can and should adjust.

So if your conversion rate is X and you offer Y and you're losing money, you probably need to reduce what Y costs (or can cost) you.

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