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by drchiu 4425 days ago
About to launch a Saas here as well and have been struggling in regards to the free trial thing.

I think it depends on the market and the business tastes of the founders/owners.

I've ran a couple of businesses, and I tend to agree with Derick that I'd prefer to get my money now, rather than at some point in the future.

This can be off-putting for some potential customers, but then again this depends on the market.

If I'm creating a vertically integration Saas in a very niche market, I think it's appropriate.

If I'm doing a social app, then you basically have to give it away to increase user acquisition, and book the cost of the new user as part of the user acquisition cost equation.