[brc]

It really depends on the market. My prior project went well with 10 day free trials. People installed it, it did what they wanted, so they kept it.

Current project...trials are popular, but getting people engaged in the trials is tough. Lots of engagement diet day..then it drops sharply off,many no amount of emailing bumpsup the return rate about a percent or two.

I think it depends on the market, the product and the price point. I think for free trials to work, the person has to have a recurring use for the product, and can easily get value after a short and simple install/initiation session.

[noir_lord]

Why 10 days, just a nice round number? (don't mean that disparagingly) or was there some statistical basis for it?

A lot of trials I see are 14 or 30 day, 10 not so much.

[mdesq]

Just a guess, but maybe that it always gives the user a full calendar Mon-Fri to check it out?