[SideburnsOfDoom]

I hear the words "It's time to build a better ... tracker" and right away the author is at a disadvantage - they have an uphill battle to convince me again that there is a benefit to being tracked.

[cake]

At first I thought it was about a torrent tracker...

[unwind]

Also they sound very arrogant, and have a blantant typo on their landing page. Not impressed.