-GOOG-411 (voice recognition)
-Ingress (location data)
-Google Image Labeler (image identification)
-Recaptcha (book / streetview ocr)
I'm sure there's more, but those are the ones off the top of my head.
EDIT: They obviously mine data from everything, but these are examples of overtly creating a tool/game to collect or improve a specific type of data.
-GOOG-411 (voice recognition)
-Ingress (location data)
-Google Image Labeler (image identification)
-Recaptcha (book / streetview ocr)
I'm sure there's more, but those are the ones off the top of my head.
EDIT: They obviously mine data from everything, but these are examples of overtly creating a tool/game to collect or improve a specific type of data.