When this originally came up people were saying that, they use it as a reminder to keep using the site. But you can get the same benefit using a login link or something, no need for all the security issues.
The email itself is actually a call to action, it's telling you your new matches. And it's actually weekly. It looked like this before:
Hello yournamehere,
Thank you for signing up on MM/DD/YYYY HH:MM:SS XM.
Remember your password is *****.
http://www.plentyoffish.com is larger than all other free dating sites combined.
View your latest matches here --> http://www.plentyoffish.com/viewmatches.aspx
1. You can now easily check your messages via a cell phone.
2. Latest signups -- > http://www.plentyoffish.com/lastsignup.aspx
3. Users online in your city -- > http://www.plentyoffish.com/lastonlinemycity.aspx
4. If you have found your match you can delete your account in the help menu.
5. Read your new emails here --> http://www.plentyoffish.com/inbox.aspx
6. Who checked out your profile? -->http://www.plentyoffish.com/whoviewedme.aspx
7. Compatibility Test to Measure Chemistry --> http://www.plentyoffish.com/poftest.aspx
http://www.plentyoffish.com
At some point the password line was just replaced with:
http://www.pof.com is larger than all other free dating sites combined.
The email itself is actually a call to action, it's telling you your new matches. And it's actually weekly. It looked like this before:
At some point the password line was just replaced with: So they didn't even have to make it a login link.