[sho]

"Must be a regional thing"

Yeah, probably, always is. Whereas I literally have to imagine what they even mean by "photo booth", I don't think I've ever actually seen a dedicated "booth" for photos. Unless they mean like those vending machines? I've never seen one of them in Australia but have seen them in Japan.

Anyway as long as their target market gets it - and they seem to, judging by the positive messages here - it's fine.