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by startledmarmot
4422 days ago
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The U.S. market for straight ringback tones was really hampered by lack of competent marketing, poor (and as josh2600 said: annoyingly over-complicated, Telecom-mentality driven) implementation, and a complete lack of inter-carrier cooperation in the VAS space. Too bad - like Indonesia, it's quite huge in Latin America and many other parts of the world. Ring Plus is still working with that technology - but now does a lot with reverse ringback tones; rbts based on what you want/prefer to hear, not what the person you're calling wants you to hear. It's now a mobile phone MVNO in the U.S using reverse RBTs to deliver a Spotify/Rdio/Pandora-style radio feed that goes towards subsidizing or eliminating your phone bill. |
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