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by DanBC
4422 days ago
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The severity of the injuries is important because McDonalds had ignored many previous accidents and had ignored a CDC request to reduce the temperature. Reducing the temperature reduces the severity of the injuries. Using your marshmallow analogy: if you sold the marshmallows in individual plastic shells and children started eating the marshmallows by sucking them out of the shells, and children were sometimes choking because they were inhalling the confection, and you were told about this but ignored it, then yes you probably should bear some responsibility. I case you think this is unlikely: http://www.food.gov.uk/news-updates/news/2011/mar/jellycupba... |
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That and also it was a very important element in the PR campaign that was waged. Hiding and obscuring the extend of damages was crucial to its success. It would be hard to paint it as "oops someone burned themselves with some coffee, how silly" it they had to mentioned those were life threatening burns.