[tedshroyer]

If Chevy or someone made a new motor and asked most people "What engine do you use?", it seems like there wouldn't be many people that knew what was in their car. Average people care about features like "miles to the gallon" for cars or "has email" for their computer. They don't care about the name of the part that does it. They just want to hit accelerator or double click on something that brings up their home page.