[morbius]

The only thing Beats headphones have going for them is their looks (which IMO is average at best).

Headphones are appliances, not complex gadgetry. Beats are poorly designed and built appliances. Most that buy them don't know any better, and there are far more well-designed headphones on the market that have a discernibly better sound than do Beats. It doesn't perform well, and its design is average.

The Audio-Technica ATH-M50x isn't as sexy a headphone as a Beats Pro, but its sound more than makes up for the difference.

It's just simple economics as to why the other brand is more popular. Have you EVER seen an Audio-Technica ad?