[hadoukenio]

12 hours after being posted:

  Ctrl-F: user acquisition

Zero results.

Look at the last couple of massive acquisitions e.g. Facebook buying companies that made little revenue which made even less sense. Most of the big ones I can think of were for user acquisition and not product/technology. This seems like the same type of play.

[bruceboughton]

Apple was recently boasting of having nearly 800mn credit cards-enabled iTunes accounts. Doesn't seem to me they are short of users.

Also, Apple is primarily a hardware + associated services company. They're not interested in getting users that aren't Apple hardware owners.