[kristiandupont]

>When you are the richest guy in town it is hard to negotiate a good deal.

Do you mean that the negotiation will go something like "come on, we know you can afford more!"? Granted, I haven't ever participated in negotiations at this level but I really doubt that being rich is a disadvantage.

[Jtsummers]

Especially if you have other options and aren't in a rush. "You've got a nice portfolio of licenses, we're interested in working with you." "Fine, but we know you're worth over $120 billion so pay us $1 billion." "Thanks, we'll talk to your competitors now, or maybe just get our own licenses."

[luma]

All negotiations start with what you think the other party can afford. I've never worked on a billion dollar deal, but I've worked on plenty of million dollar deals and I can assure you, perception of the other parties' ability and desire to pay does in fact play a factor.