[hessenwolf]

Apple can drown them in quality control engineers in the first few months, and then they have a really solid brand. There hasn't been a headphone brand with such mass-market appeal in a long time - they are like the sony walkman of headphones.

[Tyrannosaurs]

This is a fair point. Improving the product is probably relatively straight forward compared to building a brand like Beats.

On the other hand, when have Apple been interested in selling anything branded with someone else's name?