[thomasf1]

I could see one way that would make sense: To fix the iPhone 5C debacle. You want to reach lower level customers without tarnishing your main brand...

Beats could fit that profile. Just make the colors a bit brighter and the successor to the 5c cheaper.

Or sicking with the beats brand (style over quality): Why not use 4s internals ;)?

[thomasf1]

Now, what works better? iPhone 5c http://www.extremetech.com/wp-content/uploads/2013/08/iphone...

- or -

Beats 5c http://i60.tinypic.com/103hnjb.jpg