[doe88]

As I see it it's not for the hardware, but for the streaming service and for Jimmy Iovine and his connections/knowledge in the music industry. I don't know how he could fit with Eddy Cue but I think Jimmy Iovine would bring a lot if he was in charge of the music services in iTunes.

[leemcalilly]

Apple saved the music business with iTunes. Why do they need Jimmy Iovine's connections? I don't see why they need Jimmy Iovine for anything.

[doe88]

Because he is the music industry, because maybe the now mighty Apple has lot of difficulties securing licensing music rights, especially in the streaming area. Now I don't say it's worth 3.2bn$ (I don't think it's even worth 1bn$) but at least I think there is more value there than with the headsets. Anyway spending so much on such a shallow thing would send a wrong signal in my opinion, for the same amount I would have bought AMD or something more significant hardware related.

[paul_f]

Wait until Tim Cook realizes he actually bought Jimmy Iovine's company and not Jony Ive's company. Hilarity sure to ensue.