[astrodust]

This seems like a strange thing to acquire. It's not like Apple couldn't make headphones of that sort if they wanted to, and if they wanted cachet, they'd probably scoop up Bose or Sennheiser, a name with some actual weight behind it.

It's amazing that HP's series "With Beats Audio" actually cheapens their product.

[MichaelGG]

I read a thread on Reddit where someone discovered that disabling the "enhanced audio" feature just screwed up the driver EQ system (setting "treble" all the way up and "bass" all the way down).

[sliverstorm]

They doubtless want cachet that resonates with their target market. Ergo Sennheiser probably isn't a great choice.

As for Bose, they probably wouldn't be a bad choice, but they do a lot more than headphones and their market cap is $20B, quite a bit more than the $3B we are being told for Beats.