Do you have any thoughts as to why this style has taken off? It's a one-off single page website. I would expect anyone designing it to use the common contemporary design to quickly and cheaply get something out the door. Not sure if a 1 page announcement needs a lot of original creative thought put into it.
It's kind of annoying. If you click the link to request an invite or become a driver and then close the popup, you can't use the back button to go to the previous page.
Almost all of Lyfts customers have only ever interacted with Lyft via mobile.