Hacker News new | ask | show | jobs
by izzydata 4428 days ago
Why do so many new sites use this exact style of website? It's like it is so supposed to be new, modern and minimalist, but it is getting old already.
4 comments

I'm not sure its supposed to be "new, modern and minimalist", just responsive.

Almost all of Lyfts customers have only ever interacted with Lyft via mobile.

Do you have any thoughts as to why this style has taken off? It's a one-off single page website. I would expect anyone designing it to use the common contemporary design to quickly and cheaply get something out the door. Not sure if a 1 page announcement needs a lot of original creative thought put into it.
I think Apple started the trend of large graphics alongside big marketing text. The pages look similar to this: http://www.apple.com/ipad-mini/
It's kind of annoying. If you click the link to request an invite or become a driver and then close the popup, you can't use the back button to go to the previous page.