[massysett]

The thing seats six, which is overkill for a typical ride of one to three people. I guess they are going for a Super Shuttle kind of market of carting around assorted distinct customers. A souped up Explorer does beat a Ford van. But as anyone who has ridden in a Super Shuttle can tell you, it takes too long and doesn't save you much money over a cab anyway.

[calbear81]

I think the market is for groups of people out partying (which in my group averages 4-6) who don't want to split up. Fitting 4 people into a Civic + driver is already uncomfortable so paying a small premium to keep the group moving together makes a lot of sense in urban markets.

[rdl]

It really seats 3 passengers plus the driver. A Town Car is an easier option for 4 adult passengers. I don't think adults are going to want to be in the middle seat in the middle row, or in the third row. I guess drunk people would, or children.

[vrnayini]

I'm sure the ride is private and not shared as in a Super Shuttle. The service seems to be more in position to compete with Uber SUV than Uber Black Car, where the best value is really in using it for larger groups of 5 or 6 people.