[sdoowpilihp]

Nowhere in the article is the cost of "acquiring" a user, or CPA mentioned. This article is speaking in regards to the total cost of "signing up an enrollee". That is a fairly broad term, and could use some clarification for it to be of any real use.

[dang]

Yes, the title was editorialized and we reverted it.

Submitters: As the guidelines ask, please do not rewrite a title except when it is misleading or linkbait.

[marojejian]

Sorry! I was trying to clarify not editorialize, as writing " cost of signing up an enrollee" would have bloated the title. will not touch the titles if that's discouraged.