[shaolin69]

Here's something we didn't share in the blog post. It's some of the print outs we brought along with us to the interview. No reason not to share it I guess. It shows some graphs illustrating virality, connection clusters (just one of them) and revenue growth. http://www.yogatrail.com/yogatrail-stats.pdf

[emmett]

Hey, just a quick piece of feedback on this. You define virality as "the percentage of users invited by other users". That's a very non-standard definition.

Usually virality is measured as "the average number of new users invited by any given user". I'd strongly suggest using that as your definition.

[shaolin69]

In that case, we're hitting it out of the park - over 4 invites sent per user, but these invites convert at ~25%. There's also "k factor" (invites sent x conversion rate), and the interval between user #1 bringing on user #2 is also important... guess there are many ways to present virality :)

[emmett]

That kind of info (4 invites on average per user, 25% conversion rate) is THE critical information. If you want to talk about virality at all, the fact it's not in your presentation is a serious defect you should correct.